Blog Archives

Paper Recycling

Paper

Paper, which includes everything from packaging to mail, makes up the largest percentage of the municipal solid waste stream at 33 percent. It’s also one of the most recovered materials, as recycling opportunities are often readily available.

Everything You Need to Know About Paper Recycling

In 2011, 66.8 percent of paper consumed in the United States was recycled. Every ton of paper recycled saves more than 3.3 cubic yards of landfill space, and if you measure by weight, more paper is recovered for recycling than plastic, aluminum and glass combined.

 

Advertisements

Check Us Out in Cabin Life!

Whether you own a cabin, cottage, lakehome or lodge, or you just dream of owning one, Cabin Life magazine captures the essence of the vacation-home lifestyle – escape and reconnection.

CBNcoversA breath of fresh air, award-winning Cabin Life gives you great ideas, information and inspiration for enjoying your vacation home. And when you just can’t get to your special getaway, Cabin Life provides that mental escape to tide you over until your next trip.

Launched in 2001, Cabin Life enjoys rapid growth and strong reader loyalty. Cabin Life is unique because it is both a home and lifestyle publication, and also because it appeals to everyone — young and old, male and female, owners and dreamers.

Trash Knight is currently advertising in Cabin Life.

 

Tips & Tricks for Presenting Product at a Home Show

ATTRACT CONSUMERS!
Attracting consumers begins with an attractive booth.

You have decided to invest in exhibit space – maximizing your return on investment will take some time and knowledge. Begin with the appearance of your booth. Often, this is the first impression consumers will have of your company. Treat your exhibit space with as much respect as you treat the reputation of your company.

Attendees should immediately be able to recognize:
– your level of professionalism
– your company name
– exactly what you have to offer

  • Carpeting in your booth is not required, but strongly recommended. The majority of your neighbors will have carpeting or flooring in their booth. The venue floor is cement slab and unattractive. If you choose not to rent carpeting, you may buy your own, lay an area rug, etc.
  • Include greenery in your booth. It’s amazing how far a little houseplant will go toward making your space more welcoming.
  • Have professional signage. Most Home Shows do not allow any handwritten signage.
  • Make your exhibit space as interactive as possible. It will make attendees want to see what is going on in your booth.
  • Allow attendees easy access in and out of your booth. Don’t allow tables to barricade people in or out of your space.
  • Giveaways can increase traffic to your booth. We highly recommend your giveaway is product appropriate as this will ensure quality leads.
  • Allow enough room to have a comfortable closing area.

RALLY YOUR TROOPS

  • The Fresno Home Show requires that your booth be staffed at all times. Have a pre-show meeting with your staff to discuss goals, techniques, key messages, and selling points. Having a pre-show meeting can eliminate any scheduling questions, product questions or miscommunications.
  • Make sure everyone staffing your booth can speak knowledgeably about all of the products and services you offer.
  • Decide on how to qualify leads and how they will be handled post-show. Click here for lead card example.
  • While in essence you have created a mobile showroom, remind your sales team that exhibit sales often requires a slight change in technique. The venue will be full of stimuli and high-pressure sales techniques can become overwhelming to the attendee. Therefore, when talking to attendees, ask short, open-ended questions to determine their level of interest. Take a few minutes to listen and understand their needs so you can offer the products or services best suited.
  • Smiles and friendly banter, while remaining professional can go a long way toward building a trustworthy and profitable relationship.


PRE-SHOW MARKETING

  • Invite your clients and potential clients to the show. All Exhibitors receive (4) FREE Exhibitor Tickets per 100sq./ft. for this purpose.
  • Include your unlimited coupons in all mailings, e-newsletters and post it on your web site.
  • Include your participation in the show and your booth number in all advertising you do leading up to the show.
  • Offer show-only pricing. Example: Receive 10% off for purchasing today!
  • Call your sales representative for more information on co-op advertising opportunities.


SAVE TIME, SAVE MONEY

Make sure you familiarize yourself with all of the deadlines. Don’t miss out on any discounts. Go to the Deadlines & Checklist page for all important dates.

ASK QUESTIONS! And have a great show!


Making resolutions…what are yours?

New-Years-Eve

Written by Anne Driscoll

I always get very optimistic during this time every year. After reflecting on goals that I’ve achieved (and those I didn’t) I get to wipe the slate clean! New year, new goals! Here are some of the top items on my list this year…what are yours?

  • Enjoy life more: Most of my life is spent sitting behind a desk and looking at the computer screen. I love what I do, but there are times that I need to get out and experience life in real time not in the virtual world. Something as simple as reading a new book or sitting with my kid on the porch will fill the bill nicely I believe.
  • Travel! As mentioned before, being on social media CONSTANTLY means that I get to see where all of you are traveling, exploring and experiencing! And I am jealous! I am going to make sure to get some trips onto the books before this year ends so I have something to work towards and look forward to!
  • Learn something new:Have you vowed to make this year the year to learn something new? Perhaps you are considering a career change, want to learn a new language, or just how to fix your computer? Whether you take a course or read a book, you’ll find education to be one of the easiest, most motivating New Year’s resolutions to keep. The local Community College offers a wide variety of “lifelong learning” courses, and local YMCA’s offer great recreational training for beginners of all ages. Most local colleges and universities offer distance and adult education programs. Or if the arts are more your thing, maybe give the community theater a try…you know you’ve always wanted to have a part in Rocky Horror!
  • Volunteer: A popular, non-selfish New Year’s resolution, volunteerism can take many forms. Whether you choose to spend time helping out at your local school or library, mentoring a child, or building a house, there are many nonprofit volunteer organizations that could really use your help. Or if your time is really in short supply, maybe you can at least find it in you to donate the furniture, clothing and other household items that you no longer need, rather than leaving them out by the curb to fill up our landfills.
  • Relax! This is an easy one. Take a breather once in awhile. Do some yoga. Take a pet for a walk or a child to the park. Smell the roses and whatnot.  
  • Adopt an animal!  Nonprofit group provides searchable index of pets by breed, age, size and color from thousands of purebred and mixed breed animals available for adoption. http://www.adoptapet.com/
  • Spend more time with family & friends: Recent polls conducted by General Nutrition Centers, Quicken, and others shows that more than 50% of Americans vow to appreciate loved ones and spend more time with family and friends this year. Make plans to meet up with friends for an evening of camaraderie at a favorite restaurant or take the family to one of these popular places for family fun. Work shouldn’t always come first! 
  • Blog, blog, blog… Blogging is fun and addictive. Do you have some thoughts to share? Then give it a try! Happy New Year!
Related articles
%d bloggers like this: